Scout & Call of Duty
ESports Branding Pitch
Roll: Strategy, Art Direction
The popularity of video games has been growing exponentially, with US consumer spending on games and consoles reaching nearly $60 billion in 2020. With Call of Duty (CoD) Esports leading the pack in fan engagement, it was the perfect IP for Scout.com to host on its unique industry platform. Scout brought me on board to develop a pitch to promote the upcoming CoD game release and accompanying Esports season.
Below are some concepts for email and site wide graphics.
Unique Feature Concepts
Scout.com is the gold standard in professional and college sports media, producing tons of original online content daily. Our core concept would be to import ESports teams info and data into Scout's proprietary site architecture - rankings, player bios and custom videos (pictured below) are just some of the features we wanted to harness and build on for our proposed CoD site takeover.